When a b2b startup is small, and deals are oxygen, customizing your product to tailor for a customer's need is not an nice attitude, but a business strategy. The ability to quickly and efficiently extend your code, and ship it to your customer within hours, becomes a very important edge in a highly competitive market.

However, with great flexibility, comes great complexity, as when your company grows, your custom solutions must keep on working smoothly, without affecting your core product.

In this talk we'll discuss how at WalkMe, we turned pain into initiative, and grew our code infrastructures and delivery systems, from early-day hacks into modern-day plugin systems.