Disneyland is a place of magic and wonders, but more than that it’s a prime example of how to make an product which is much much more than just a product. Because the product Disney is selling is not roller coasters or Mickey Mouse dolls, it’s an unforgettable experience.

And it’s no surprise, as Disneyland is meticulously and deliberately engineered to be fun, engaging, and a little bit whimsical. They even have a special name for this group of people, who combine the skills of engineering with imagination, they call them Imagineers!

In this talk I’ll share five Imagineering tips from behind the scenes of the happiest place on earth on how to create a magical experience for your users.