We are living in an exciting era where data plans are massive, internet connections are flawless, videos are streaming in 4K and mobile device storage is the size of old PCs. It's a perfect world, so why care about app size? Talking in MBs sounds like an old discussion, but believe it or not - Size Does Matter! App size has a huge impact on apps' install rates and not only in emerging markets. In this lightning talk, I will walk you through the actions we took, using culture and technology, in a world where every KB counts.

tl;dr: smaller app size == growth win