As product managers, our biggest fear is creating a product that nobody needs. So, how to make sure your users will want your product?

In the B2C world, you have to be both data-driven and customer-centric. To make your product better, you need to:

1. Collect input from users
2. Understand why users churn or stay
3. Apply that data using MVP and fast iterations

We tried at Soluto different ways to collect data in the right time and context. I would like to share with you what we did and learned in the process, show methods to collect user input, what worked and what didn’t. I will also showcase examples of how to use the data and create a product your users will actually use - and love.