Diversity, and especially the involvement of more women in the workforce, should be viewed from a different perspective. I want to look at this issue from a purely utilitarian perspective: companies want to hire & retain the most talented developers out there. Obviously, many of them are women and we want to hire & retain them just the same. Addressing that challenge may require taking approaches different from the ones we’re used to.

I will share the process we went through, which led to a wider look at our culture and the messages we convey outside, and even more within the organization. I will also share some practical ideas on how you can make a change in your organization.