Motivation matters. Even the most professional teams deliver better results when they believe that the work they are doing is important. They'll also be happier, and stay with your company longer. So what's the trick? How do you keep a team motivated and show them the impact of the features they are working on? In this talk I'll show you how to incorporate motivation into the produce development cycle. I'll talk about my personal experiences at BigPanda and demonstrate how these techniques made the team better, closer to the business and more engaged.