The world is going crazy, I’ve got thousands of emails about privacy policy update. Everybody talks about GDPR. Even Beyonce is less popular than GDPR these days according to Google. Is it good for the internet? Will it kill successful businesses? History will be the judge of that. But for now, every company HAS to deal with it even if it sounds like mission impossible. AppsFlyer SDK is installed on 90% of all mobile devices which makes us exposed to GDPR requests. In my talk I will show which challenges GDPR introduces to Data oriented companies. I will show possible solutions and what we ended up implementing.