Company growth is often accompanied by the growth of the number of developers, features, and responsibility. The legacy structure “Developers vs Operators” is not solved by adding “DevOps” team. Playing hot potato with escalation process is constantly depressing, demotivating and the most terrible, splitting the team. In Yotpo history scaling from 4 to more than 100 services we passed all these stages and came to the obvious solution: “You write it - you run it!”