During 2015 my co-founders and I raised approx 1M USD in seed funding from 4 investors, for a company we started after we worked together for a few years at Conduit. Fundraising is a marathon, and I'd like to take you through my personal one. This is my “via de la rosa”, it’s full of the painful details. It is not a generic "best practices" presentation. I want to share my real side of it, and speak plainly about meetings I had, pitches I screwed up, and ridiculous arguments I got into. The entire fundraising journey trains you to be efficient in processing your feelings, it is incredibly humbling. But It is also uniquely effective as a conceptual playground for your pitch and your product.