The Google "20% time policy", though faced with endless criticism about what happens when reality kicks in, remains a sort of Holy Grail in many organizations. Isaac Asimov famously noted that the great ideas came as side issues, by people who were paid to do other staff (if at all), Following several years as a lecturer for SpaceIL and an Innovation Agent at Amdocs, in this session I'd like to present yet another take at this challenge - volunteering. If your idea is important enough, be it sending a spaceship to the Moon or spreading new innovative methodologies, you might just want to set the ground rules and start experimenting: only value-generating parts (for all sides) would stick.