You probably keep a backlog of features you want to develop for your product. Likely many of them came from user requests, top-down decisions you are not sure will make a difference, and some bugfixes you hope to never get to. But how many of them are your Next Big Thing? The one that will really make an impact and transform your product from Cool to WOW? In this talk I will present an offline tool designed to imitate the online Via app, an on-demand shared transport system, but one which is omniscient and thus can give a perspective that the online algorithm can't. We use this tool to discover ideas for our Next Big Features, which is why we call it our Insights Generator.