Can developers market software? My personal story from a developer to a marketer

Lightning Talk (5 min.)
[Culture]
[Product]

I started writing code at the age of 14. After a non-technology army service, going back to coding seems like the logical path. With the years I evolved as a developer and become a dev manager, but I felt I want to explore other areas as well. I found myself as a product manager and from there to product marketing and VP marketing today. Along the way, I kept my technical knowledge and I adopted methods how to be a marketer that can code, and how to leverage R&D concepts into marketing teams (AKA Agile Marketing). After 20 years in our industry, I'll share my personal story of career growth within the high-tech scenery, and I hope it will assist others when in doubts.