Planning a project was usually one of those tasks we referred to as some kind of overhead or tax - a bit like testing, or quality, or innovation. Just like all of them, we tend to see today that it can't be someone else's job, but a part of the ownership of every individual in the organization. I can't refer to "My Excel" as "The plan" and everything else as "Whose Plan Is It Anyway?". It won't hold. In this session, I will present a different approach to planning projects, when there are no projects anymore (a defined beginning and end? clear scope? budget? schedule? did anyone in the audience ever seen one in real life?), and why this translation should be part everyone's job.